Rebecca Dowden

  1. Please Introduce yourself, what is your name, business name, where you are from?

Hi! I’m Rebecca and I’m originally from NJ but I’ve lived in Rome, New Orleans, NYC and am now back in NJ! My business, Brandstory Design, is a brand strategy and web design company.
2.What is your business about?
My business helps entrepreneurs who are feeling lost in the sea of other online businesses and want to have a kick ass brand that sets them apart. I work 1-1 with clients and take them from wherever they’re at with their branding and website, and guide them all the way to Point Z where they have a finished Wix website, a cohesive online presence, and confidence in their messaging and sales strategy!
A key pillar of my business is founded in storytelling. I am confident that using stories in your branding and business is the best way to achieve authenticity, attract an audience organically, and build a business that you feel warm and fuzzy about. I help my clients discover the stories they can use in their business and actually walk them through the action-steps to take to implement them in their day-to-day social media posts and conversations.

3.What made you get into this line of business?

I used to do freelance web design and spoke with dozens of business owners who had wasted so much time and money on designs with no branding or strategy in place first. My mission is to ensure that your investment in your website and branding is actually an investment that brings in returns – i.e. you get real results, like income and clients, from the branding work we do together.
On a personal note, I left my full-time job to pursue my business after I finally found my passion at age 23: to create. I love creating things from websites to paintings to jewellery to videos to literally anything. I’ve been creating since I could hold a crayon and I’m still proud of the things I made over 10 years ago. I combined this passion with my passion for helping entrepreneurs to build a business where I create brands and branding identity for my clients.

4.What makes you get up and go in the morning, do you have a morning power routine?

Coffee lol. I’m not a morning person so I don’t have a crazy morning routine where I go for a 5-mile run at 5am or spend an hour journaling about my goals or anything. My two goals each morning are 1. Avoid looking at my phone and 2. Set an intention while making coffee.
I think immediately looking at screens and notifications when you wake up is just setting yourself up for stress. I give myself time and space in my own head before scrolling the endless feed of social updates. And once I’m out of bed, I make coffee and envision myself having the best day ever. I think about all the things I am going to do that day and I imagine them being amazing. For example, this morning over coffee I envisioned myself doing this interview on a live talk show with the audience on the edge of their seats for what I would say next. It’s a bit silly and day-dream-like but things like that are part of my “Million Dollar vision” which is a practice I use for my money and success mindset in my business.

5.What is the best advice you have ever been given?

Don’t listen to other people. When I was about to leave my job, I randomly met someone who was a friend of a friend who had his own business of over 20 years. I asked him what advice he would give me and he told me that everyone and their mom would try to give you advice or tell you how to run your business, but ultimately, you have to listen to your gut and do what you think is right. And it’s true. Only you know whats right in your business and while I’m a strong believer in constructive criticism, you have to be the one making the final calls at the end of the day.

6.What is a book you would say everyone must read?

That’s tough… I use Blinkest which is an app for summaries of business books so if anything, I’d recommend that. One of my favorite Blinks I read lately was The Subtle Art of Not Giving a F*ck. I think the message that you are allowed to want whatever you want and you shouldn’t compare your life to others is so true. Plus, it’s a really a book about happiness and who doesn’t love being happy?
Another book I essentially have to recommend is Story Brand by Donald Miller. And no, I did not name my business after the book. I actually had a friend recommend the book to me after I started my business and it was absolutely the most helpful book for branding I’ve ever read (and that’s saying something). Miller walks you through step by step the actions you can take right now to start improving your brand messaging. It’s guaranteed to blow your mind.

7.Does your business have any offers on at present or coming up?

Always! Right now I’m focusing most of my time on a Marketing and Money Mastermind that I’m co-launching with Heather Doran in September. The program is for entrepreneurs who are ready to stop procrastinating the important business-y stuff and want to have fun while doing it. We’ll be running a 4-month 15-person group with weekly trainings on building a Wix website, managing your finances in Quickbooks, preparing for tax season, and automating your social media messaging with Tailwinds. We’re currently accepting applications!

8.What’s 1 thing do you do to change your mindset instantly?

I remind myself that success does not equal money. So many people, especially in the US, equate financial success with life success and a lot of online entrepreneurs are guilty of this too. How often do we see coaches and consultants bragging about their success in terms of their latest 10k or 20k month? And while those are great successes that should be celebrated, it’s important to celebrate other definitions of success as well.
Whenever I’m feeling unsuccessful or feel like I’m failing, I remind myself of my personal measurements of success which include freedom, flexibility, and time spent with people I love. Even being able to stay in my pyjamas while I work all morning is success for me lol! I would encourage all people, not just entrepreneurs, to define what success is for you and hold onto that on the days when you don’t sign a new client or a sale you really wanted falls through or something else makes you feel like you’re failing.

9.What do you love most about helping others?


On the note from the last question, my definition of success for my clients also includes more than money. There’s an exercise I do where we work to figure out your USP which I call your Unique Story and Personality versus the old business school textbook definition of “unique selling point”. Before this exercise, clients usually say, “I’m boring. I don’t really have anything unique or fun to share”. This is never true of course, but as humans, we don’t see the things that make us truly amazing for some reason. After this exercise, the client’s face lights up and they realize how many things about them are unique and incredible. My goal is that after just 10min, I can have them saying “Hell yeah! I’m awesome, obviously, people will want to work with me!” Being able to shine a light on people’s strengths is my favorite part of my business.

10.Your favourite quote?

“Everything has beauty but not everyone sees it” – Confucius
Thank you so much to Rebecca for sharing her amazing business and advice with us, if you would like to get in touch with Rebecca you can do via Facebook or Instagram  
or you can go to her Website
If you would like to get featured please contact
Have a wonderful day.
Michele x 

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