Nicoletta Mura

  1. Please Introduce yourself, what is your name, business name, where you are from?
  2. I’m Nicoletta, Confidence and Leadership coach. My company, Poise to Shine, is born from my wish for every woman to be confident enough to let her true self shine through without limitations, guilt or regrets. It’s easy to get side tracked by life and busyness but self-care should always come first if we want to live a life attuned to our needs.

    I’m originally from Sardinia, Italy, however I have been living abroad for the past 20 years! I have lived in the UK, Sweden and more recently in Ireland. I love travelling and exploring different ways of life but I’m planning to go back to Sardinia in the near future as I’m missing its beautiful beaches and sunshine!

    1. What is your business about?

    I coach amazing, ambitious and hardworking women who have been silent for too long, who have wisdom, knowledge and skills to share with the world but that are often unable to speak up, make themselves heard and respected as they should be.

    I help women to speak up with confidence, in a way aligned to their own values, so that they can gain the recognition and respect they deserve from their bosses, colleagues, family and lovers. I coach women who didn’t know they could be bold and loud and question the status-quo. I coach women who want to advocate for their beliefs and successes with strength and kindness and never be silenced again.

    I love seeing these women blossom and finally SPEAK UP and SHOW UP with confidence in their abilities, assertiveness when talking about their strengths and still the same heart and values they always had within themselves.

    1. What made you get into this line of business?

    I can say that I have been my first client! I worked in the corporate environment for major international companies across industries and I’ve always been career focused, but I struggled asserting myself and promoting my work. I used to believe that hard work would be noticed and that I would get my chance to shine but I didn’t consider that I wasn’t in the academic environment anymore!

    Being a good student doesn’t translate in being a successful employee. I had to develop my communication skills, promote my projects and advocate for my direct reports and in the process, I helped many employees to achieve their career goals and one thing they had in common is that they were often missing confidence in their own abilities and the awareness of their strengths.

    Women especially struggled in that area and they needed additional support and structure to gain the assertiveness to ace an interview or to gain visibility for their merits, ideas, projects. These issues weren’t limited to the work environment and that’s why I became a certified life coach. I specialised on confidence, happiness and life purpose coaching as these are the topics I’m most passionate about. I’m currently completing a NLP and CBT training as well as I never stop learning and improving my skills 🙂 

     I want to share my experience helping women balancing a busy life with self-care, building assertiveness and confidence to work towards their dreams and to build the life that they want and deserve.


  1. What makes you get up and go in the morning, do you have a morning power routine?

I’ll be honest! My dog usually wakes me up jumping on the bed and begging for food! I’m not a morning person so I need a hot espresso, in the best Italian tradition, to wake up properly. Usually I listen to upbeat music while getting ready or I may also listen to an audio book if the message is uplifting. I want to keep positive vibes in the morning as it sets the tone for the rest of the day.

  1. What is the best advice you have ever been given?

Several years ago, I was going through a big break-up and a good friend of mine told me “You’re not your relationship” and that created a WHOA moment for me!

I reviewed how I saw my identity, which parts of my life I considered key when introducing myself to people, for instance my job title, and I started questioning them. If I wasn’t my job title or my relationship status, then what was I? That process helped me identify my core values, which is something I love doing with my clients and my Facebook community as well, as I believe that once you identify those values, the rest falls into place!

  1. What is a book you would say everyone must read?

I love this question! It’s not easy to pick one book but I have been gifting this book to all my women friends and I vouch for its amazing quality! I’m talking about “Playing Big” by Tara Mohr. It encourages women to play bigger in their life, to empower themselves, to challenge their self-beliefs and overall to step into greatness. The subtitle is “a practical guide for brilliant women like you” and I have it right now on my desk as I love going back to it regularly. You’ll not be disappointed!


7.Does your business have any offers on at present or coming up?

  1. I have two offers at the moment and I’m very excited about both of them!

    One is a Facebook Challenge creatively called “Confidence Boost”. I will guide my community (open for new members!) with weekly videos for 4 weeks. We will explore what confidence really is, how you could increase your confidence through easy steps and I will offer accountability in the group and also direct support if needed! I created this challenge to help the women in my community to kickstart their journey and get some results asap!

    The second offer is a fantastic intensive group coaching program called “Plan to Succeed” for women who are tired to wait months to get results, tired to listen to a lot of fluff with very little action involved. 

    I know that most of my clients want to get things done NOW and not in a few months and I respect their time and priorities. Since this is a new intensive program, I am opening this opportunity to only 40 people. 

    Yes, that’s correct. I will be running 4 groups, 10 people MAX so that everyone can get the attention they deserve while also offering them an amazing value for the price of this package.

    No fluff, empty philosophy or false promises. They will need to WORK to reach their goals, but they will do it faster than if they tried on their own and with my support every step of the way. 

    This coaching plan is action-oriented, intensive and fully packed with actionable steps that they will be able to apply immediately after each session! The best part? A fantastic early bird offer that reduces even more the investment needed to join this program! I can’t wait to see what this group will be able to achieve!

    1. What one thing do you do to change your mindset instantly?

    I meditate. I discovered that I cannot rely on external sources to affect my mindset, feelings, mood etc.

    I have a simple app on my phone, so I can listen to a guided meditation wherever I am. I rely on my inner mentor to help me gain clarity and part of that process is to take time for yourself to process your thoughts without judgement.

    I also love a good upbeat song with empowering lyrics.

    1. What do you love most about helping others?

    I love seeing people surpassing their own expectations. I love seeing the look on their face when they start believing in their strengths and they start challenging themselves more and more. I would be lying if I didn’t mention getting results, achieving their goals as I am focused on the outcome and I love seeing my clients reaching goals that seemed so far away only few months before they started working with me!

    1. Your favourite quote?

    What other people think about you is none of your business”. I live by it and it made my life lighter and more enjoyable. It helped me being myself in the online world and in this way I can truly connect to my community and help my clients from a place of integrity and value above everything else.

    Thank you so much Nicoletta for sharing your amazing business and passion. I love that quote and is something I live by myself. If you would like to see more of Nicoletta then please pop along to WebsiteInstagramFacebook PageFacebook Group

    Have a wonderful day,

    Michele x

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