Welcome, so today I want to talk to you about a few things you can do in order to get clients and make a sale every time. Yes you heard me right, EVERY-TIME!
As a copywriter my job is to write in a way that is hypnotic and persuasive to get that person agreeing from the first line all the way down the text to the sale. I then get them to purchase. It is a skill I am not going to lie but once you perfect it, it is gold.
So I wanted to share some things I have learnt that can help you, this is also my first blog post for the Business Mum Network.
The first thing and one of the most important things is to get inside the clients head, what do they want from you or your product? What problems are you solving for them? What is their pain? What does their life look like? What do they want their life to look like?
If you have no clue then you need to be asking? Put a poll out, create a questionnaire, speak to your clients and ask them why they picked you or your product. Once you know this you can direct everything to this in words and text and those clients will think you have been in their house or mind seeing exactly what they want. People love to feel special and like you care. You will never be able to put a price on giving a client that experience.
You don’t have to remind them of the pain to get them to buy change! Now this is something I recently learnt you can get someone to buy something on the outcome alone. You do not have to make them feel even worse about the situation they are in now to buy.
Example: if you are a money mindset coach and your clients are people who are in debt and want to change their relationship with money you can get them to join your coaching by selling what you can offer them and the vision of the future they want. They will feel so low if you tell them about their debt, losing their house, not being able to afford food etc they already know this so don’t make it worse. Let’s make them feel good about the future.
If you write as you speak your personality comes across and this is a big seller, you will build client trust this way too.
Another big tip from me is directing your client, when I say this I mean in the writing you put out make it hypnotic to read. Like a really good book they will not want to put down and carry on until the end. You can do this by putting a hook or leading question at the beginning that draws their attention. Want to make £5000 in one day? that would grab your attention right?
Then back up what you just said by telling them how you can do this and why they should pick you, facts and figures back this up. If you tell them that you managed to lose 3 stone in 3 months this is a personal testimonial and is giving proof.
Then price or call here section the grand finale! The key here is to just put it simple and tell them exactly what you want them to do CALL NOW, BUY HERE!!
Another great tip is KEEP IT SIMPLE! Do not over complicate it or use big words. Keep to the points you do not want to send clients away by talking too much, and not everyone will understand the words you use.
I hope you have found this helpful if you would like to see more of this please go to my Facebook Page where I do daily tips and Facebook Lives on similar topics.
Or if you would like to book a Free 30 minute discovery call with me to discuss your problems when it comes to writing, content, copy and sales then please Book Here.
Have a great day.