- Please Introduce yourself, what is your name, business name, where you are from?
I’m Katie Silverthorne. I was born in London but I now live in Portishead, just outside Bristol – which I ADORE. My business is Memory Zoo.
2.What is your business about?
At Memory Zoo we make keepsakes for people from their precious clothing to help then remember a special person, event or time in their lives.
3. What made you get into this line of business?
I started the business entirely by accident. I made a keepsake bear for my daughter when she was about 1 as I couldn’t bear to put all her beautiful baby clothes into the attic and never see them again. I wanted a more visual reminder of her baby years so used her clothes to make a bear. I put pictures of her bear onto Facebook for my friends to see and very quickly people started asking the question, ‘Can you make me one?’ And Memory Zoo was born.
4.What makes you get up and go in the morning, do you have a morning power routine?
Eggs! I get up and eat three scrambled eggs for breakfast. Everyday without fail. I don’t have a more complex routine than that! Although after I drop my daughter at school I usually go for a run (health permitting) – even just a few km – which really gets my blood moving, brain functioning, stress out of my system and my whole being ready to work. I am a little grumpy if I miss my run!
5. What is the best advice you have ever been given?
I have two things that have always resonated with me. The ﬁrst is, ‘People massively overestimate what they can achieve in a year but massively underestimate what they can achieve in a decade.’ This helps me to remember that everything doesn’t have to happen right now this minute! And working towards a big goal does take years. There’s no such thing as an overnight success. Everything that we have ever done and every decision we have ever made have led us to this point in time. I aim not to waste a single moment of my life and my learning.
My second one is the acronym – F.A.I.L. – First Attempt In Learning. I LOVE this and hold it dear to me when my crazy ideas don’t work out or take root the ﬁrst time. I put them down, refresh the vision and try again. Everything is about learning. I aim to be a better person tomorrow than I am today. When I am lying on my death-bed I do not want to look back and think, ‘I wish I had been braver.’
6.What is a book you would say everyone must read?
I have so many books that I love! Can I have more than one please?! ‘Sapiens’ by Yuval Noah Haraji; ‘Real Artists Don’t Starve’ by Jeﬀ Goins and ‘Still Live With Woodpecker’ by Tom Robbins. The last one is one of my favourite books of all time and was given to me by a complete stranger on a train when I was 17. I should also mention ‘Pyramids’ by Terry Pratchett. This was the ﬁrst book that I actually chose myself (wasn’t told to read by an adult) and I laughed so hard I cried. I realised in the moment of reading it that I would have a life long love affair with books, writing and words.
7.Does your business have any offers on at present or coming up?
I don’t have any oﬀers but I will be releasing some new products very soon so keep your eyes peeled to see what they are. I don’t ever discount my Memory Zoo keepsakes as each one is a bespoke, hand-made item and people have to join a waiting list to get them. The waiting list is currently 7 months long and growing constantly! I do oﬀer a £5 discount though to everyone who orders two animals at the same time. There is also no waiting list if you would like to have something made in honour of someone who has passed away. I understand how instrumental the keepsakes can be for dealing with grief and it’s unrealistic to make people who are suffering emotionally to wait such a long time for their keepsake.
8. What one thing do you do to change your mindset instantly?
RUN! That is my go to. If I can’t do that then I listen to motivating songs, take the dog for a walk, do some jumping jacks or stand in front of the mirror and give myself a motivational speech! Really! 😀 Sometimes I feel that I need to have a gentler word with myself and in those moments I shower myself with loving words. I allow all pain, grief and illness to pass away from me whilst I bask in the feelings of self acceptance and love. I am also deeply keen on personal aﬃrmations.
9. What do you love most about helping others?
It’s such a honour to have been trusted to make so many hundreds of keepsakes over the years for so many people, in many different situations. Many of those people are having a keepsake made because they have lost someone dear to them and the clothes they are giving me are the last reminders of that person. It’s a joy to be able to help people process their grief and loss through my skills.
10. Your favourite quote?
‘When you reach the end of your rope, tie a knot in it and hang on.’ Franklin D. Roosevelt
Have a wonderful day x